This is likely one more example of most of us around here being dinosaurs but screw that. Somewhere along the line we're pretty sure that all of our mothers taught us something about buying friends.
Resignation would best describe our attitude to the evolved necessity of social media like Facebook for the fly fishing retail sector. Nobody (almost) pays attention to anything but social media anymore.
Some us can remember a time when individuals in the sport were respected for knowledge, experience,and the like.
Now the sport, portrayed on social media, looks like a pinup calendar. It's no longer necessary to know anything of consequence or actually have time spent on the water, just so long as you look like you do (or be blonde).
Like the sign on our front door says "Facebook Ruined Flyfishing".
Refreshing comment. I follow your blog and love it. I was a bummed the other day for losing a big fish because I've never caught a big trout on my fly rod. But also because I wouldnt have 'that photo' to prove it. However in older days before Facebook either you let it go and remember it in your mind or bring it home for supper. No twitter shot or instagram brag. I now think I should celebrate that I hooked an amazing fish in a small river, learned the right techniques, played it for a few glorious intense minutes and it went free (for another day or fisherman). My grandpa taught me the river is what's beautiful - fishing just tops it off.
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